photo from flickr, by: john schanlaub

green 2.0 for a lovely planet for our shareholders

In our continued study of the language of sustainability, we took a hard look at CSR report titles. Most of them are pretty bad. So to save time, we created a name generator.

This little website has a single goal – push the dialogue forward.

Made by: The SOAP Group - a consulting firm that activates authentic sustainability and social justice through projects that create positive cultural dialogue.

Learn more about SOAP at or

Comments? Email partner [at] thesoapgroup [dotcom]