photo from flickr, by: ClickFlashPhotos / Nicki Varkevisser

greenwashing for a happy tomorrow for the orphans

In our continued study of the language of sustainability, we took a hard look at CSR report titles. Most of them are pretty bad. So to save time, we created a name generator.

This little website has a single goal – push the dialogue forward.

Made by: The SOAP Group - a consulting firm that activates authentic sustainability and social justice through projects that create positive cultural dialogue.

Learn more about SOAP at or

Comments? Email partner [at] thesoapgroup [dotcom]